The ad campaign features social media stars Rudy Mancuso and Shaun “Shonduras” McBride checking their Twitter feed for people who are feeling down and depressed, then doing something to brighten their day.
They posted the result of their action on Twitter
Client: Samsung Galaxy Note 4 with Harte Hanks
Date: May 2015 – July 2015
Work on post campaign, data gathering and presentation.