Libé’

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Client: Liberation
Date: April 2010

Liberation is a very well known French daily newspaper founded in Paris by Jean-Paul Sartre and Serge July in 1973 in the wake of the protest movements of May 1968.Originally an extreme left newspaper, it has undergone a number of shifts during the 1980s and 1990s and lost a huge amount of readers. The idea was to bring those lost readers back as well as new ones without changing the content, but by redesigning the form.

The way to attract new readers was to bring out a monthly suplement magazine called DOSSIER, that would be more colourful and youthful.



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